Lifetime’s Home for Holiday Movies

A house-sized serving of holiday cheer.

To promote Lifetime Network’s ever-growing slate of holiday movies, we built a life-sized gingerbread house filled to the brim with Instagrammable, Santa-approved surprises. To ring in the movie-watching season, the biggest stars of the “It’s A Wonderful Lifetime” line-up (including Melissa Joan Hart and Toni Braxton) gathered at The Grove to activate a real gingerbread remote and officially light the Home for Holiday Movies.

Role: Art Direction, Graphic Design

For: CIVIC Entertainment Group

Scenic Designer: David Arsenault