Lifetime @ Beautycon NY

Lifetime invited Beautycon attendees to celebrate what already makes them unique — or, as we dubbed it, their personal shades of swagger. After selecting a bottle of nail polish (to keep!) from a colorful wall of options, guests were encouraged to create a personalized “name” for their shade, which we laser engraved directly on the bottle. Attendees enjoyed mini-manis with their new shades of swagger, and special guests were treated to a meet-and-greet with the stars of the competition series, Glam Masters.