Blue Apron Presents: Blue York City

An edible ode to the Big Apple.

For Blue Apron’s debut at the NYC Wine and Food Festival, the company celebrated their hometown with a culinary homage to the city’s most infamous eats. Themed to iconic New York neighborhoods, we invited attendees to indulge in delicious spins on recognizable recipes while a Blue Apron chef demonstrated how easily each dish could be made at home.

Role: Art Direction

For: CIVIC Entertainment Group

Creative Direction: Rachel Pumroy

Scenic Designer: David Arsenault

Mural Designer: Edward Senf