Blue Apron Presents: Blue York City
An edible ode to the Big Apple.
For Blue Apron’s debut at the NYC Wine and Food Festival, the company celebrated their hometown with a culinary homage to the city’s most infamous eats. Themed to iconic New York neighborhoods, we invited attendees to indulge in delicious spins on recognizable recipes while a Blue Apron chef demonstrated how easily each dish could be made at home.
Role: Art Direction
For: CIVIC Entertainment Group
Creative Direction: Rachel Pumroy
Scenic Designer: David Arsenault
Mural Designer: Edward Senf