A Trick of Light Labyrinth @ SDCC

To promote the highly anticipated Audible Original, "Stan Lee’s Alliances: A Trick of Light" (performed by Yara Shahidi), we invited Comic-Con attendees to navigate an immersive audio labyrinth. Beginning within a bewildering storm of light and sound, guests traveled deeper into a cyber-inspired maze littered with secret codes, hidden audio triggers, and captivating light shows. To build buzz outside our venue, we deployed a troop of other-worldly OPTIC agents who playfully interrogated attendees throughout San Diego.