Audible’s 64th Man Failgating Tour

To promote the launch of the new Audible Original, 64th Man (starring John Cena), we embarked on a tailgate tour tailored to main character Billy Logan’s recurring fate: hilarious fails. Outside of our tour bus (turned locker room turned listening experience), we encouraged NFL and NCAA fans to shank paper football field goals and sack Cena-faced practice dummies for the chance to win limited-edition “L” (for loser!) foam fingers.